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effective business writing: the white paper custom essay

Assignment List
Unit 1 – Professional Business Writing

Reading Assignment:
Primary reading:

•Wilson, K., & Wauson, J. (2010). The AMA handbook of business writing: The ultimate guide to style, grammar, usage, punctuation, construction, and formatting. New York: AMACON. Retrieved from Safari Books Online database.
•Recommended chapters or sections:
?Section 1: The writing process
Supplemental reading:

•Kenman, L. F. (2007). Tone and style: Developing a neglected segment of business communication. Business Communication Quarterly, 70(3). Retrieved from Business Source Premier database.
•Quible, Z. K., & Griffin, F. (2007). Are writing deficiencies creating a lost generation of business writers? Journal of Education for Business, 83(1). Retrieved from Business Source Premier database.

Assignment Type: Individual Project Deliverable Length: 500–750 words
Points Possible: 110 Due Date: 4/29/2012 11:59:59 PM CT

After the former U.S. Vice President Al Gore received the Nobel Prize for his work and efforts to raise awareness about global warming, he was asked to prepare a white paper on the subject. To enhance his credibility, he plans to present points and counterpoints to the subject.

For the subject of Global Warming: Fact or Fiction listed below, do the following:

Step I

Create an outline that has at least 3 levels to it.
For example, this is part of an outline for a paper whose subject is “Is the Economic Stimulus passed in January 2009, working?”

I.Background of the economic stimulus
A.Impetus for the bill
1.Arguments for the bill
2.Argument against the bill
Step II

Write a 750–1000-word paper that must follow and only follow the outline created in step I.
•The topic for this outline and paper is Global Warming: Fact or Fiction.
•The audience or readership of this paper is members of the U.S. Congress. 98% of the 535 representatives and senators are degreed lawyers.
•The purpose of the report is to convince members of Congress that there are 2 opposing viewpoints about the impacts of global warming and to explain these viewpoints.
•Note: citations and a reference list are required for this paper in APA style.
You will be graded based on the following:

•How deep your outline’s topics and subtopics go (at least 3 levels)
•How well your paper follows your outline
•How well your paper’s jargon or terminology matches the level of expertise of the paper’s audience
•How well your paper meets the purpose of the paper
•Spelling, grammar, style, and format
Click Effective Business Writing: The White Paper for further guidance.

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Unit Materials

Assignment Type: Discussion Board Deliverable Length: 150–250 words
Points Possible: 75 Due Date: 4/29/2012 11:59:59 PM CT

The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue. Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding to posts created by others throughout the week. At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion.

At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Wednesday of each week. Two additional responses are required after Wednesday of each week. Students are highly encouraged to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation.

The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each week.

Use an search engine on the Internet to find examples of images or Web sites with images of bad grammar used in advertising, company Web sites, or news articles. For example, you can search “bad grammar in advertising” or “bad grammar examples” and

•Click on any of the Web sites listed, or
•Click “Images” at the top to view only images (from Web sites) with tags matching your keywords. If you click on the image, it will take you to the Web site location.
Find at least 3 examples of poor grammar on various Web sites, making sure to list your Web references. For example, you might click and use Motivated Grammar as a starting point for searching for your examples.

If you are able, right click the image to copy it, then paste the image on the Discussion Board directly (with the link for reference). If you are unable to do so, it is sufficient to provide only the link.

In your Discussion Board posting, include the following:

•A description of the grammatical errors you found in each of your examples (i.e., wrong word, misspelled word, run-on sentences)
•Your edited version
•Your opinion on how the errors reflect on the company, author, or editor. How do you personally feel about the company given the grammar error involved?
In your responses, you are to look at the images posted and add your own opinion as to the image reflected from the grammatical errors.

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

For assistance with your assignment, please use your text, Web resources, and all course materials.

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