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Writing a white paper:-
A white paper is a certain type of report that is distinctive in terms of purpose,
audience, and organization. This resource will explain these issues and provide some
other tips to enhance white paper content.
What is a White Paper?
Originally, the term white paper wasused as shorthand to refer to an official
government report, indicating that the document is authoritative and informative in
nature. Writers typically use this genre when they argue a specific position or propose
a solution to a problem, addressing the audience outside of their organization. Today,
white papers have become popular marketing tools for corporations especially on the
Internet since many potential customers search for information on the Web.
Corporations use white papers to sell information or new products as solutions that
would serve their customers’ needs.
The Purpose of a White Paper
Typically, the purpose of a white paper is to advocate that a certain position is the best
way to go or that a certain solution is best for a particular problem. When it is used for
commercial purposes, it could influence the decision-making processes of current and
prospective customers.
What Kind of Problems Do Readers Want to Solve?
The audience for a white paper can be the general public or multiple companies that
seek solutions to their problems or needs. Typically, you will not know your audience
personally, unlike when you write a recommendation report for your client. And yet,
in order to persuade your audience, you need to focus on their needs. If you can
address the problems that your readers want to solve, they will read your white paper
for a solution. Otherwise, your white paper may not be read. It is important to
emphasize your readers’ interests rather than your interests, as shown in the example
below:
Purdue OWL Page 1 of 3
http://owl.english.purdue.edu/owl/owlprint/546/ 4/8/2012
Not: This white paper introduces ABC company’s new freight service.
Instead: This white paper discusses how to choose a freight service company that best
fits your needs.
Contributors:Sachiko Sakamuro, Karl Stolley.
Summary:
A white paper is a certain type of report that is distinctive in terms of purpose,
audience, and organization. This resource will explain these issues and provide some
other tips to enhance white paper content.
White Paper: Organization and Other Tips
A white paper typically starts with a big picture and leads readers to the proposed
solution. Make the headings clear and specific so that busy readers can scan the white
paper effectively. The following are general guidelines on organizing a white paper.
Introduction / Summary
It is a good idea to provide a summary at the beginning of the paper in order to have
busy readers quickly grasp the main point.
Background / Problems
A white paper needs to provide readers with general background information of a
particular issue in order to help them make their decision based on the understanding
of facts. Show them enough evidence that you are an expert on the subject. Point out
problems from your readers’ perspective. Make sure that you do not digress from the
main subject; do not pose problems for which you cannot provide solutions.
Solution
After explaining the background and problems, propose your solution.
Advertisement
If you write a white paper for a commercial purpose, mention your products/services
last to ensure that your readers read the whole paper. If you advertise before
convincing your readers of the truths of your argument, they are more likely to be
turned off.
Conclusion
Write a conclusion in order to wrap up the white paper and enhance your readers’
understanding.
Works Cited
Put the works cited at the end of your white paper. Do not forget to put the
information of hyperlinked sources for the reader who prints out your white paper.
Other Tips: Visuals and Examples
Visuals and examples deepen the reader’s understanding and make the white paper
more appealing and persuasive. Because many white papers are published online and
thus read on screen, it is important that the visuals are appealing to the reader who
browses the Internet. Graphics (charts, graphs, diagrams, and tables) increase
readability, if used properly. Also consider using case studies and examples in
addition to theoretical concepts and models.
Learn More from Reading White Papers
White papers abound on the Internet. Find some using a search engine such as Google.
Type in “white paper” and a topic that interests you. You can add “pdf” to your search
because many white papers are published in PDF format. Learn the strengths and
weaknesses of those white papers to help improve your own white paper.
The topic of this essay
The country I have been assigned is Syria.
Overview:
The “White Paper” is a common format for writing that makes recommendations or persuades a
reader to make a decision. The history of the document traces its roots to government, but,
today, it is used by many corporations to do two things: inform and persuade. Your white paper
will attempt to do the same thing.
Audience:
For this paper, it might be beneficial to use a bit of role-play to help you stay in the right place
while researching and designing this paper. Here is your imaginary role:
The Emir of Qatar, HH Hamad bin Khalifa Al-Thani, has requested that you participate within
a special committee designated to tie into Qatar’s Vision 2030 initiative. His Highness
wishes to know about the country you have been assigned(Syria) and needs a thorough analysis and solidly researched white paper covering the following:
• Overview of country – past, present, future
• What appears to be the greatest resource Qatar needs and could buy and import
from this country? Must give detailed rationale.
• What appears to be the best type of real estate investment Qatar could make in this
country? Must give detailed rationale.
• What is a critical area of need in this country where Qatar might assist through
financial or related type contribution? Must give detailed rationale.
Instructions:
For this paper to be a successful white paper, you must present your country in a highly
informative and persuasive essay – fit for a king! Your tone and language use must be
confident, authoritative, and formal. Your content must be extremely detailed and very well
organized. Your final report must be polished to perfection and in proper MLA format.
How to get started:
1. Start a timeline of deadlines so you do not procrastinate.
2. Begin by thinking about your country – doing some cursory research to familiarize
yourself with the various sectors of the country.
3. Begin research in earnest – using library search engines. Save sources and annotate as
you go.
4. Eliminate sources and arrive at finalists to include in paper. Prepare MLA style
Annotated Bibliography.
5. Outline White Paper and begin writing.
6. Draft White Paper and participate in peer workshop.
7. Turn in White Paper with drafts and Annotate Bibliography.
Instructions:
1. White Paper and Annotated Bibliography must be in MLA style
2. White Paper must include:
A. Minimum of 10 in-text cited direct quotes
B. Minimum of 10 in-text cited paraphrases
3. Works Cited must include:
A. At least 1 book
B. At least 2 scholarly articles
C. At least 1 video or audio source
D. At least 3 newspaper or magazine articles
E. Not more than 3 purely web-based sources
F. Each Works Cited entry must be annotated.
What to turn in for Final Grade (from top document to bottom):
1. Final White Paper and Annotated Bibliography – clean, perfect MLA version for grading
2. Copies of ALL cited sources (detail where to find video).
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