Analyse IKEA’s competitive standing against a background of generic competitive strategy models Research Paper

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Written Assessment Criteria

Demonstrate a clear understanding of a range of models/theories/concepts relating to the practice of management/organisation and strategy at operational and strategic levels.

An ability to identify and challenge existing orthodoxy in the field of management and strategy..

An ability to structure coherent, critical and balanced arguments

Present discussion and analysis in an appropriate essay format.

Evidence of extensive reading

High quality referencing (Harvard Referencing System).

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