Project description you will analyze the strengths and weaknesses of the company and write a report either recommending or not recommending purchase of the company stock. The completed report should include: An introduction to the company, including background information. A complete and thorough financial statement review. Pro Forma financial statements (Balance Sheet and Income Statement) for the next fiscal year, assuming a 10 percent growth rate in sales and Cost of Goods Sold (COGS) for the next year. Complete ratio analysis for the last fiscal year using at least two ratios from each of the following categories: Liquidity Financial leverage Asset management Profitability Market value A calculation of Return on Equity (ROE) using the DuPont system. Assessment of management performance by calculating Economic Value Added (EVA). A synopsis of your findings, including your recommendations and rationale for whether or not to purchase stock from this company. Must include a separate title page with the following: Title of paper Students name Course name and number Instructors name Date submitted Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. Must end with a conclusion that reaffirms your thesis. Must use at least five scholarly sources, such as the textbook, industry reports, and articles from the Ashford University library to support your findings and recommendations. Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. An analysis of a company using data from its annual report. Any company profiles and financial information for publicly traded companies and their competitors.
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