According to Perreault, Cannon, and McCarthy (2014), branding is the use of a name, term, symbol, or design, or a combination of these, to identify a product. Branding can have a significant impact on consumers when they are making buying decisions. For example, can you think of a common brand of orange juice? Coffee? Soda? Sneakers? Cleaning product? Now, when you think of each of these, do you also picture their logo? The likelihood is high that you do, and this is due to their strategic branding. To prepare: Utilize the Crume web article in this weeks Learning Resources for this paper that is attached Find a company that engages in cause-related marketing. Template in which you address the following : Identify the company you selected and describe its main products, target segments, and cause-related marketing activities. Explain how cause-related marketing impacts the companys image, positioning, and profitability. Evaluate this cause-related marketing strategy. Explain your rationale. Explain how the companys cause-related marketing might affect social change. Week 3 Assignment Template Company Name: Company Website: What are the companys main products? What are the companys target segments? What are the companys cause-related marketing activities? How does cause-related marketing impact the companys image? How does cause-related marketing impact the companys positioning? How does cause-related marketing impact the companys profitability? Evaluate this cause-related marketing strategy. How might the companys cause-related marketing affect social change? What Awaits you: On-time delivery guarantee Masters and PhD-level writers Automatic plagiarism check 100% Privacy and Confidentiality High Quality custom-written papers
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