The organisation is BHP Billiton. The Task – Learning Outcome 1 You are to write a report on your chosen business which gives examines the key trends and “dimensions of the external and internal contexts in which both the strategy … and the strategy process are embedded’ (Okemus, Altinay & Chathoth, 2010, p. 39). Word limit: 1700 You are to write: 1) A strategic position review (300 words) which 1.a) Introduces the business by giving a brief background (key points of the history of organisation, an overview of its structure, the scope of the organisation and any other relevant information) 2) An external environmental analysis (1200 words) which focuses on the environmental factors that affect the strategic aspects of the business. In this analysis you need to both identify the factors and explain their significance to the business. 2.a) Macro-External Environment (using the PESTEL Tool) 2.b) Industry competitive environment (using Porters 5 Forces) 2.c) Competitor Analysis (using Strategic Groups) 3) Coclusion (200 words) The format of the report should be written in business form layout. ? Title Page ? Contents Page ? Background to the business ? External Environmental analysis o Macro-External Environment o Industry Attractiveness o Competitor Analysis ? Conclusion
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