Read the Case Study United Airlines. Then, answer the following ?Questions for Discussion.?
Evaluate the general environment of United Airlines. What are the key opportunities and threats facing United Airlines?
Use Porter?s Five Forces Model to analyze this industry. Given this analysis, is the industry attractive or unattractive?
Who are the main competitors of United Airlines and how does United Airlines measure up against these competitors?
What is United Airlines business-level strategy? Is the strategy appropriate to offset the forces in the industry? Do you recommend any changes?
What is the international-level strategy being pursued by United Airlines? What entry strategies are being used?
Please number each of your answers. This is very important so that I understand which questions you are responding to.
Please answer the questions completely. Remember, it is quality that counts so be brief yet thorough.
I selected the most interesting and applicable cases for the class. Please be sure to back up your answers with facts from the textbook. Good Luck!
Please post all answers in a Word document and upload it to the DropBox for this assignment. Due by Saturday 11:59 PM
Case Grading Criteria:
Thoroughly answered all of the questions: 60 points possible
References to course material: 20 points possible
Spelling/Grammar at the college level: 20 points possible
Total: 100 points
Please ans the questions accordingly and number them. On the second page of the paper, please please do a paragraph, discussion like form in your own opinion about the reading
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