Process:
1. Choose a multinational corporation, involved in international business.
2. Write a brief overview of the organisation and its mission/objectives related to international business (maximum 500 words for this section) .
3. Select and then analyse the internationalisation process of the organisation and its impacts on the international context(1300 words)
– What did the organisation do to internationalise itself?
– What was the impact of these actions on the organisation?
– What was the impact of these actions on the broader community?
4. Experience/lessons Learned(700 words)
– What experience and/or lessons should the organisation have learnt from the analysis? Why do you think they are important for their future acting?
– What insights did you gain about international business in the contemporary context?
–
Presentation
? A high standard of presentation is always expected.
? Assignment is to be processed using Microsoft Word, with 1? line-spacing, 2cm wide margins and page number. A word count must appear at the end of assignment before references.
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