Innovation Management theory and application in GSK Essay Help

1.! Innovation Theory Critical discussion of broad range of theory, models and tools from literature; 20% 2.! Innovation Organisation Critical discussion of wide range of internal factors related to innovation management for the designated company using examples and theory; 20% 3.! Innovation Strategy Critical discussion of wide range of external factors related to innovation management for the designated company using examples and theory; 20% 4.! Recommendation Critical discussion of key proposals to improve the innovation processes of the designated company using examples and theory; 30% 5.! Presentation & Style Appropriate report structure with referencing and clear writing style 10% You should also try to identify how innovation is organised inside the company, what strategies are used outside the company to manage innovation and what innovation theories, models and tools that you think may be appropriate to use for analysis.

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