Investigate Paul Nunes and Woodruff Driggs, What serves the customer best? HBR Research Paper

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Assignment requires to investigate a dilemma in marketing that has been published in Harvard Business Review which is Paul Nunes and Woodruff Driggs, ?What serves the customer best?, HBR (October 2006).

Report or essay style of 2000 words is required; there is no oral component.
Sources must be acknowledged; a bibliography is required.
References to relevant marketing literature, corporate examples, and illustrations are deemed as highly appropriate for a full and complete response.
Please avoid plagiarism.
If you have any question please ask.

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