Marketing Coursework Research Paper

Using the Registered Charity of your choice, produce an environmental report. The report is the preparation for Coursework 2 where you will be developing your plans for an online application (eg smartphone app/ website/Microsoft Surface app etc) and you should focus your report in this area. You should:
– analyse the charity’s macro and micro environments
– provide a SWOT analysis
– identify key areas of competitive advantage
– produce a Gap analysis
– provide strategic recommendations that are in line with the objectives of the charity
– analyse likely competitor reactions
– provide your assumptions about the future of the marketplace
You may vary the order of these topics to suit the flow of your document.

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