1.1 You are required to produce an individually prepared Coursework Assignment. Details of the task are shown in 1.4 below.
1.2 The task is to undertake a strategic analysis of Starbucks Coffee Company, with a focus on one of the companyâ€™s business segments: the International segment; the United States segment; or the Global Consumer Products Group segment.
1.3 In order to complete this assignment, you will need to gather, analyze and evaluate relevant information on both Starbucks and its industry. It is essential that, at the outset, you start collecting reliable and up-to-date information (e.g. reports, news, articles, etc.) to inform the development of your Coursework Assignment. Guidance on the analysis and evaluation of gathered information will be provided during the tutorials.
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