Select a product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept.
Prepare a marketing plan for your selected product or service. Include the following elements:
? A brief description of the product or service being offered
? An analysis of the market in which the product or service will be offered
o Size and demographics of the markets
o Potential competitors, if any
? An analysis of the marketing strategies that will be used for the introduction of the product or service:
o Sales support
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