1. Sources of data/information you anticipate using
In developing the research plan, the research will be sample size, its composition and means of collecting data. There fore, for this research purpose two insurance companies will be selected. One is public insurance company and other one is private insurance company for this research study in Sri Lanka (Jaffna district). Customer residing in some selected divisional areas of the Jaffna district was selected for this purpose. The customer is selected randomly. 50 customers will be selected from each insurance company in our country. Because when I go back and work in Sri lanka.
Primary data will be collected by personal contacts, careful and intelligent observation and the questionnaires. Questionnaire will be a collection of written questions about the respondents’ attitudes, opinions, perceptions act. Information will be collected by distributing questionnaire to the insurance company customers in sri lanka randomly. The primary data will be got from insurances customers through e-mail, post, and telephone.
Secondary data will been collected from their annual report, articles, magazines and field officers, agents report and other related publications of Ceylinco insurance company limited and Sri Lanka insurance Ltd in Sri lanka.Further such data will be also collected from publications, definitions about customer’s satisfaction.
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