COURSE: Strategic Managementand Business Policy Course SyllabusCourse DescriptionPresents an integrative analysis and case studies on the process of developing and managing business strategies.Topics include development of corporate goals and objectives, competitive analysis, business model examination, andorganizational systems design for plan implementation.Course Textbook;Wheelen, T. L., & Hunger, J. D. (2010). Concepts in strategic management and business policy (12th ed.).Upper Saddle River, NJ: Pearson Prentice Hall..Unit II AssignmentSWOT AnalysisBased on your unit reading, create a SWOT analysis for the company you chose to research. Your analysis should bebetween one to two pages and identify the companys strengths, weaknesses, opportunities, and threats. Use MicrosoftWord and create four sections to your paper using the SWOT categories as your headings. Each category should havedescribing the issues that fall under that area. The opportunities and threats should have atleast ten items identified for each. Format your SWOT Analysis using APA Style. Use your own words, and includecitations and references as needed to avoid plagiarism.Unit IV AssignmentUsing the information gathered from your SWOT analysis conducted in Unit II, create an EFAS table for the company youresearched. Use Microsoft word to create your table. It should have five columns. The first column heading should beentitled External Factors, the second column should be titled Weight, the third column should be titled Rating, the fourthcolumn should be titled Weighted Score, and the fifth column should be titled Comments. (Refer to pages 126-127 in yourtextbook for an example.)1. In the External Factors column, list at least six opportunities you saw in the company you researched.Underneath the opportunities, list at least six threats you saw in the company you researched.2. In the Weight column, assign an importance factor to each of these issues from 0.0-1.0 (1.0 is most important; 0.0is least important). These ratings are based on the probable impact on a particular companys current strategicposition. The higher the weight, the more important the factor to the current and future success of the company.You may not be privy to the exact information for this company, so in some cases you will need to use your bestjudgment. (You will justify your weighting in column five.)MBA 5101, Strategic Management and Business Policy 33. In the Rating column assign a rating factor from 5.0-1.0 (5.0 is Outstanding; 1.0 is poor). These ratings are basedon the companys response to that particular factor. It is a judgment call on how the company is currently dealingwith each specific factor. Once again, you may need to make an estimate in this area if you are not privy to all ofthe information. (You will justify your weighting in column five.)4. In the Weighted Score column, multiply the weight from column 2 by the rating in column 3 to get the factorsweighted score.5. In the Comments column explain why a particular factor was selected and how its weight and rating wereestimated.6. At the bottom of column 4 add the weighted scores for the external factors. Is the company doing better or worsethan others in the same industry? Complete this answer underneath your table.Format your assignment using APA Style. Use your own words, and include citations and references as needed to avoidplagiarism. Uploaded additional materials:
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