Bridging cultures was a major goal when the Walt Disney Company developed Euro Disneyland inFrance. While planning the theme park, which is now called Disneyland Paris, Disney learned that noteveryone was happy about the project. Some people thought that having an icon of American culturesin their country would threaten French culture. Disney had not experienced this kind of oppositionwhen it developed a theme park in Japan.In an attempt to calm fears, Walt Disney Company pointed out that its founder was of French descentand the family name was originally D?Isigny. The company chose to use French as the primary languagefor signs and designed new attractions with French and European themes. The dress code foremployee, also known as cast members, was tailored to reflect the local culture. After initially sufferingpoor attendance, the theme park adopted the widespread European custom of selling alcoholicbeverages at entertainment venues.In Hong Kong, Sidney tried to be sensitive to local culture in everything from the design of the park tosouvenirs in the gift shops and menus in restaurants. Hong Kong Disneyland was built observingprinciples of feng shiu, the traditional Chinese art of having elements in harmony with each other andnature to maximize good luck. Clocks are not sold at the theme park stores because the phrase forgiving a clock sounds similar to a phrase used when paying last respects to the dead. In one instance,Disney stumbled by being too local. Shark fin soup, a Hong Kong favorite, was pulled from the menuwhen environmentalists objected.1. What barriers did The Walt Disney Company face when planning and operating DisneylandParis?2. Why do you think Disney emphasized the original form of the Disney family name?3. What are the cultural differences between the Japanese, French and Hong Kong Chinese thatforced them to make changes in the three theme parks?4. What philosophies did The Disney Company Adapt for each theme park (please add the US parksfor comparison)5. What recommendations would you have if they were to think about building a theme park inLatin/South America?
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