Business strategy for competitive advantagesWritten AssignmentYou are required to submit an individually prepared report of up to 2,000 words which analyses and evaluates a Business Strategy of a real life business venture.Assignment Task Select a Business Unit within the John Lewis Partnership and evaluate its strategy by: ??.?.? Critically analysing the long term objectives, the position within the competitive environment, and the resources and capabilities of the Business Unit. ? Categorising the business strategy of the unit using appropriate models and frameworks. ? Evaluating the strategy adopted by the business unit in terms of the strategy?s suitability, acceptability and feasibility. ? And, in concluding, identifying the main strengths and/or weaknesses of the identified strategy Your attention is directed to the fact that there are four parts to this task each of which must therefore be answered properly. Each part feeds into the next, so the later parts should build on the evidence, analysis and conclusions developed in the previous sections. Your work will be marked as a whole as well as for the individual parts. A key component of the challenge is to identify what are the core issues and to present them succinctly within the word limit. In addition: ? You are advised to look carefully at the marking criteria (see relevant section below). ? You are expected to find information from multiple suitable sources, such as academic literature, quality press, trade journals, analyst reports and information provided by the company. You are expected to critically evaluate supporting information as part of your analysis. Body text in 11 Font Arial with 1.5 line spacing.? Front cover stating: Module number, Module name, Title of the assignment, Your name and student number, Submission date, and word count ??.?.You should also note: ? The word limit of 2,000 words does not include the front cover page, reference list or appendices. ? An Executive Summary is not required. ? Your report will be assessed based on the content within the main body of your report (within the word limit). However, you are encouraged to use appendices for the presentation of the detailed research which supports your discussion, and for the detailed analysis using course models. Please ensure, however, that your main argument and key findings are included in the body of your report. Additional guidance: ? Research: We expect you to have completed a substantial amount of relevant research to support your analysis and findings. This might typically include identification of key competitors (or strategic groups of competitors), key groups of suppliers and groups of customers, performance indicators that analysts use to review success in the sector, analysis of the concentration of market shares, etc. It is important that your research enables you to understand the sector, the trends, and the drivers of change that influence it ? please ensure that you consider trends over the last five years. ? The importance of using course concepts, models and frameworks: The module is designed to teach you about the tools of strategic management and how to use them. Work which is essentially descriptive in nature will fail, so please evaluate and prioritize your findings in all cases.??.?.
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