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1. Find a packaged product from the supermarket (or store) ( I chose MacBook Pro 15 ) shelf and an advertisement for the same product.
2. Record a picture of this package and its advertisement (IE: photograph or
drawing)
3. Analyse the product and its advertisement in terms of (or how it reflects/makes
use of) Maslow?s Hierarchy of Needs. ie: Determine if the product (and its
advertisement) appeals to all or only one or more of the needs nominated by
Maslow.
4. Describe how the product (and its advertisement) reflects the Maslovian needs
you nominate and appeals to those needs in the intended customer . Analyse and
discuss the product, advertising and packaging in terms of how:
? shape, colour, size of the package appeals to those needs
? the use of imagery on the package and in the advertisement
? the selection of typeface on the package and advertisement
? materials from which the package is made
? quality of surface of the package
5. Categorise the product as appealing to one of the value segment psychographic
profiles as used by the Roy Morgan Research Group. Discuss the reasons for
your decision.
http://www.roymorgan.com/products/values-segments/values-segments.cfm
NB: You may find that to fully communicate you analysis/observations and evaluations
you will have to include additional illustrations or diagrams.
Your illustrations should reflect the characteristics of your analysis (ie: If you refer to colour
then your illustrations should be in colour).
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