Background information and rationale of the Royal Ascot eventProject descriptionSubject: Event managementPlease write in report styleTitle: Background information and rationale of the Royal Ascot eventIntroduction and conclusion are not required..-total 250 wordsStructureBackground information:-you should provide the history of the event (eg when was it first held and where?)-When it was open to public to attend?-how it was developed ( eg in terms of numbers of attendees over the years).Rationale:-Why it has or is being held?-Why is it open to public to attend? (Roles of events in tourism: event as attractions? Events as animators? Event as image makers? Event and place marketing? Event as catalyst?)-how this event relates to tourism?.
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