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“Propose an idea that describes a mechanism to deliver a competitive advantage for HALLIBURTON in the space of Social Media”
Company overview
Halliburton is an oilfield services company providing a broad range of product and services for the exploration, development, and production of oil and natural gas. Halliburton employs 60,000+ employees and operates in approximately 80 countries.
Halliburton delivers services to our customers through product service line specializing in one particular aspect of the upstream oil and gas process and includes research and development, marketing, project management and execution for its area of focus.
Drilling and Evaluation provides field and reservoir modeling, drilling, evaluation and precise wellbore placement solutions that enable customers to model, measure and optimize their well construction activities. It is made up of the Baroid, Drill Bits and Services, Landmark Software and Services, Sperry Drilling, Testing and Subsea, and Wireline and Perforating product service lines.
The Completion and Production Division tests and measures well production, and also provides the means to manage and improve production immediately after a well is drilled or after it has been producing for some time. It is made up of the Cementing, Completion Tools, Production Enhancement and Boots and Coots product service lines.
The Consulting and Project Management product service line supports both divisions.
Scope
A team of Halliburton employees are currently reviewing the social media arena to determine how that can be used to create a competitive advantage in its industry. Your team is being asked to submit an executive summary which outlines how the company can secure a competitive advantage through the use of social media.The executive summary submission must not exceed 3 pages.
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