Brief: Strategic Management AssignmentThe assessment for this module requires you to conduct in-depth secondary research andprepare a written analysis regarding a transnational company selected from the list which isposted on the online resources. Your analysis should include reference to both the ExternalEnvironment and the Internal Factors affecting the company. ??.?The strategic analysis should be in the form of a written report, which will be of amaximum of 3,000 words in length. The focus of the report should be as follows:1. A brief overview of the company: its main activities, current stock price compared to fiveyears back, global presence, number of employees.2. External Environment:A. Scan the external environment in your companies home market or most significant marketand present your findings in the form of a detailed PESTLE analysis (2-3 factors for eachPESTLE component). What factors do you consider the most significant in the short and longterm? Justify your analysis with hard data and links to the theory. ??.?B. Apply Porter?s five-forces framework to evaluate the competitiveness within the industry inwhich your company is competing. This should be applied to their primary market or in amarket of your choice. Explain the rationale for the selected market and discuss the overallattractiveness of the industry in terms of return on invested capital (ROIC). Justify youranalysis with hard data and links to theory.BSC-012-5ASSIGNMENT DOCUMENTATION2 Summer 2014Brief: Strategic Management Assignment3.Internal Environment:Conduct an internal analysis of your selected company. Identify the key resources,capabilities and competencies that you maintain have contributed to its success. What doyou consider to be their weaknesses and how do you suggest they go about improving uponthem? Justify your analysis by making reference to the theory and the sustainability of itscompetencies.4.??. ?Business Strategy:Give an overview of Porter?s four generic strategies. In doing so identify the competitivestrategy that your company is pursuing for its most successful product/service. Justify youranswer with hard evidence from their primary markets.5.Recommendations:Having completed the strategic analysis, discuss the major challenges that you maintain thecompany will face over the next few years. Subsequently make recommendations to themanagement as to the best strategy going forward.BSC-012-5ASSIGNMENT DOCUMENTATION3 Summer 2014Brief: Strategic Management AssignmentGuidelines:? Title Page (Lecturer name, Course title, Student name, name of company chosen). ??.?? Word count ? 2000 words (+/- 10%).? Font style- Times Roman 12.? 1.5 line spacing.? Ensure that you use in-text referencing, paraphrasing and quotations.? Use of Proquest.? Reference list.Suggested Reading:? Hunger, D.J., & Wheelen, T. L. (2014). Essentials of Strategic Management,International edition, New Jersey: Pearson Prentice Hall.? Thompson, A. A., Peteraf, M A., Gamble, J E. and Strickland, A.J. (2012) Craftingand Executing Strategy, The Quest for Competitive Advantage : Concepts and Cases,18th Global Edition. Mc Graw-Hill Irwin.? Porter, M. (2008) The Five competitive forces that shape strategy, Harvard BusinessReview.? Prahalad & Hamel (1990), The Core Competence of the Corporation, HarvardBusiness Review.? Other course handouts and advised Strategic Management websites/journals. ??.?
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