BrochureIn this writing assignment, you will create a brochure advertising your services as a data repository.Research commercial data repositories, be sure to understand this business model, including the services, benefits, and marketing of services.Use a publisher program to create a two-page, two-fold brochure. If you are using a word processing program, you may create a two-page, two column document to create your brochure. Address the following in your brochure:? You are advertising your services as a commercial data repository to existing businesses.? Include your services, customer benefits, and reasons to do business with you.? Provide at least three reasons why the customer should be collecting data.? Include at least one graphic or picture of your choosing.Reference:Kroenke, D. M. (2013). Using MIS (5th ed.). Upper Saddle River, NJ: Prentice Hall.Chapter 5 & 9Using MIS 5eChapter 9ORDER WITH US FOR AN A+ QUALITY PAPER?.FOR MORE INFORMATION ON THIS PAPER Click Here??.Business IntelligenceSystemsby David KroenkeWe?re Sitting On All This Data. I Want toMake It Pay.Anne wants membership data to:? Combine membership data and publiclyavailable data? Enable target marketing? Increase wedding revenueStudy QuestionsQ1: How do organizations use business intelligence (BI)systems?Q2: What are the three primary activities in the BI process?Q3: How do organizations use data warehouses and datamarts to acquire data?Q4: How do organizations use typical reporting applications?Q5: How do organizations use typical data miningapplications?Q6: What is the role of knowledge management systems?Q7: What are the alternatives for publishing businessintelligence?Q8: 2022?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-3Q1: How Do Organizations UseBusiness Intelligence (BI) Systems?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-4Example Uses of Business IntelligenceCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-5Q2: What Are the Three Primary Activitiesin the Business Intelligence Process?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-6Using BI for Problem-solving at GearUp:Process and Potential Problems1. Obtain commitment from vendor2. Run sales event3. Sell as many items as possible4. Order amount actually sold5. Receive partial order and damaged items6. If received less than ordered, ship partialorder to customers7. Some customers cancel ordersORDER WITH US FOR AN A+ QUALITY PAPER?.FOR MORE INFORMATION ON THIS PAPER Click Here??.Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-7Tables Used for BI Analysis at GearUpCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-8GearUp Analysis: Item Summary andLost Sales Summary ReportsCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-9Short and Damaged Shipments DetailsReportCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-10Publish ResultsOptions? Print and distribute via email orcollaboration tool? Publish on Web server or SharePoint? Publish on a BI server? Automate results via Web serviceCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-11Q3: How Do Organizations Use DataWarehouses and Data Marts toAcquire Data?? Why extract operational data for BIprocessing?? Security and control? Operational not structured for BI analysis? BI analysis degrades operational serverperformanceCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-12Components of a Data WarehouseCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-13Examples of Consumer Data that CanBe PurchasedCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-14Possible Problems with OperationalDataCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-15Data Warehouses vs. Data MartsCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-16Q4 How Do Organizations Use TypicalReporting ApplicationsBasic operations:1. Sorting2. Filtering3. Grouping4. Calculating5. FormattingCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-17Example RFM ScoresCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-18Example of Drilling Down into ExpandedGrocery Sales OLAP ReportFigure 9-17Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-19Drilling Down to Expanded GroceryStore SalesCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-20Using MIS InClass 9 ? A Group ExerciseDo You Have a Club Card?Acxiom Corporation ? a data aggregator?Visit www.acxiom.com.? Navigate Web site and make a list of 10different products Acxiom provides.? Describe Acxiom?s top customers.? Describe the kinds of data Acxiom mustcollect to be able to provide these productsto its customers.Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-21Q5 How Do Organizations Use TypicalData-mining Applications?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-22Unsupervised vs. Supervised DataMiningUnsupervised Supervised?No model before ?Model created beforerunning analysis analysis?Hypotheses created ?Hypotheses createdafter analysis before analysis?Cluster analysis to find ?Regression analysis:groups make predictionsCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-23Neural Networks? Used for predicting values and makingclassifications? Complicated set of nonlinear equations? Go to http://kdnuggets.com and search forneural networkCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice HallChapter 9-24Market Basket Analysis at a Dive Shop(Transactions = 400)Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice HallChapter 9-25Decision Tree Example for MIS Classes(hypothetical data)Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-26Decision Rules? If student is a junior and works in arestaurant, then predict grade > 3.0.? If student is a senior and is a nonbusinessmajor, then predict grade = 3.0.? If student is a junior and does not work in arestaurant, then predict grade = 3.0.? If student is a senior and is a businessmajor, then make no prediction.Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-27Credit Score Decision TreeCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-28Ethics Guide: The Ethics ofClassificationClassifying applicants for college? University collects demographics andperformance data of all its students? Uses decision tree data mining program? Uses statistically valid measures to obtainstatistically valid results? No human judgment involvedCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice HallChapter 9-29Q6. What Is the Role of KnowledgeManagement Systems?1. Encourage free flow of ideas.2. Improve customer service by streamliningresponse time.3. Boost revenues by getting products andservices to market faster.4. Enhance employee retention rates byrecognizing and rewarding knowledgesharing.5. Streamline operations and reduce costs.Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-30Sharing Document ContentORDER WITH US FOR AN A+ QUALITY PAPER?.FOR MORE INFORMATION ON THIS PAPER Click Here??.? Indexing ? most important content function in KMapplications? Real Simple Syndication (RSS) ? subscribing tocontent sources? Blogs ? place where employees share theirknowledge that may include RSS feedsCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-31Expert SystemsEncode human knowledge as Rule-basedsystems (IF/THEN)Rules created by interviewing expertsMajor problems with ES:? Expensive to develop? Unpredictable maintenance? Over hypedCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice HallChapter 9-32Expert System for PharmaciesCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-33Q7 What Are the Alternatives forPublishing Business Intelligence?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-34Components of a Generic BusinessIntelligence SystemCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-35Q8: 2022? Companies will know more about yourpurchasing habits and psyche.? Social singularity ? machines can buildtheir own information systems.? Will machines possess and createinformation for themselves?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-36Guide: Semantic Security1. Unauthorized access to protected data andinformation? Physical security? Passwords and permissions? Delivery system must be secure2. Unintended release of protectedinformation through reports & documents3. What, if anything can be done to preventwhat Megan did?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice HallChapter 9-37Ethics Guide: Data Mining in the RealWorldDifferent from way described in textbooksProblems:? Dirty data? Missing values? Lack of knowledge at start of project? Over fitting? Probabilistic? Seasonality? High risk?cannot know outcomeCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice HallChapter 9-38Active ReviewQ1: How do organizations use business intelligence systems?Q2: What are the three primary activities in the businessintelligence process?Q3: How do organizations use data warehouses and datamarts to acquire data?Q4: How do organizations use typical reporting applications?Q5: How do organizations use typical data miningapplications?Q6: What is the role of knowledge management systems?Q7: What are the alternatives for publishing businessintelligence?Q8: 2022?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-39Case Study 9: THLLeasing camper vehicles has three fundamentalphases:1. Matching customer requirements with vehicleavailability2. Reserving vehicles and operations support3. Billing and customer service? Online Reservation System? Business Intelligence Information System? OLAPUsing MIS 5eChapter 9Business IntelligenceSystemsby David KroenkeWe?re Sitting On All This Data. I Want toMake It Pay.Anne wants membership data to:? Combine membership data and publiclyavailable data? Enable target marketing? Increase wedding revenueCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice HallChapter 9-2Study QuestionsQ1: How do organizations use business intelligence (BI)systems?ORDER WITH US FOR AN A+ QUALITY PAPER?.FOR MORE INFORMATION ON THIS PAPER Click Here??.Q2: What are the three primary activities in the BI process?Q3: How do organizations use data warehouses and datamarts to acquire data?Q4: How do organizations use typical reporting applications?Q5: How do organizations use typical data miningapplications?Q6: What is the role of knowledge management systems?Q7: What are the alternatives for publishing businessintelligence?Q8: 2022?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-3Q1: How Do Organizations UseBusiness Intelligence (BI) Systems?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-4Example Uses of Business IntelligenceCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-5Q2: What Are the Three Primary Activitiesin the Business Intelligence Process?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-6Using BI for Problem-solving at GearUp:Process and Potential Problems1. Obtain commitment from vendor2. Run sales event3. Sell as many items as possible4. Order amount actually sold5. Receive partial order and damaged items6. If received less than ordered, ship partialorder to customers7. Some customers cancel ordersCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-7Tables Used for BI Analysis at GearUpCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-8GearUp Analysis: Item Summary andLost Sales Summary ReportsCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-9Short and Damaged Shipments DetailsReportCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-10Publish ResultsOptions? Print and distribute via email orcollaboration tool? Publish on Web server or SharePoint? Publish on a BI server? Automate results via Web serviceCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-11Q3: How Do Organizations Use DataWarehouses and Data Marts toAcquire Data?? Why extract operational data for BIprocessing?? Security and control? Operational not structured for BI analysis? BI analysis degrades operational serverperformanceCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-12Components of a Data WarehouseCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-13Examples of Consumer Data that CanBe PurchasedCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-14Possible Problems with OperationalDataCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-15Data Warehouses vs. Data MartsCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-16Q4 How Do Organizations Use TypicalReporting ApplicationsBasic operations:1. Sorting2. Filtering3. Grouping4. Calculating5. FormattingCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-17Example RFM ScoresCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-18Example of Drilling Down into ExpandedGrocery Sales OLAP ReportFigure 9-17Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-19Drilling Down to Expanded GroceryStore SalesCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-20Using MIS InClass 9 ? A Group ExerciseDo You Have a Club Card?Acxiom Corporation ? a data aggregator?Visit www.acxiom.com.? Navigate Web site and make a list of 10different products Acxiom provides.? Describe Acxiom?s top customers.? Describe the kinds of data Acxiom mustcollect to be able to provide these productsto its customers.Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-21Q5 How Do Organizations Use TypicalData-mining Applications?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-22Unsupervised vs. Supervised DataMiningUnsupervised Supervised?No model before ?Model created beforerunning analysis analysis?Hypotheses created ?Hypotheses createdafter analysis before analysis?Cluster analysis to find ?Regression analysis:groups make predictionsCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-23Neural Networks? Used for predicting values and makingclassifications? Complicated set of nonlinear equations? Go to http://kdnuggets.com and search forneural networkCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice HallChapter 9-24Market Basket Analysis at a Dive Shop(Transactions = 400)Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice HallChapter 9-25Decision Tree Example for MIS Classes(hypothetical data)Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-26Decision Rules? If student is a junior and works in arestaurant, then predict grade > 3.0.? If student is a senior and is a nonbusinessmajor, then predict grade = 3.0.? If student is a junior and does not work in arestaurant, then predict grade = 3.0.? If student is a senior and is a businessmajor, then make no prediction.Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-27Credit Score Decision TreeCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-28Ethics Guide: The Ethics ofClassificationClassifying applicants for college? University collects demographics andperformance data of all its students? Uses decision tree data mining program? Uses statistically valid measures to obtainstatistically valid results? No human judgment involvedORDER WITH US FOR AN A+ QUALITY PAPER?.FOR MORE INFORMATION ON THIS PAPER Click Here??.Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice HallChapter 9-29Q6. What Is the Role of KnowledgeManagement Systems?1. Encourage free flow of ideas.2. Improve customer service by streamliningresponse time.3. Boost revenues by getting products andservices to market faster.4. Enhance employee retention rates byrecognizing and rewarding knowledgesharing.5. Streamline operations and reduce costs.Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-30Sharing Document Content? Indexing ? most important content function in KMapplications? Real Simple Syndication (RSS) ? subscribing tocontent sources? Blogs ? place where employees share theirknowledge that may include RSS feedsCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-31Expert SystemsEncode human knowledge as Rule-basedsystems (IF/THEN)Rules created by interviewing expertsMajor problems with ES:? Expensive to develop? Unpredictable maintenance? Over hypedCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice HallChapter 9-32Expert System for PharmaciesCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-33Q7 What Are the Alternatives forPublishing Business Intelligence?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-34Components of a Generic BusinessIntelligence SystemCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-35Q8: 2022? Companies will know more about yourpurchasing habits and psyche.? Social singularity ? machines can buildtheir own information systems.? Will machines possess and createinformation for themselves?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-36Guide: Semantic Security1. Unauthorized access to protected data andinformation? Physical security? Passwords and permissions? Delivery system must be secure2. Unintended release of protectedinformation through reports & documents3. What, if anything can be done to preventwhat Megan did?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice HallChapter 9-37Ethics Guide: Data Mining in the RealWorldDifferent from way described in textbooksProblems:? Dirty data? Missing values? Lack of knowledge at start of project? Over fitting? Probabilistic? Seasonality? High risk?cannot know outcomeCopyright ? 2013 Pearson Education, Inc. Publishing as Prentice HallChapter 9-38Active ReviewQ1: How do organizations use business intelligence systems?Q2: What are the three primary activities in the businessintelligence process?Q3: How do organizations use data warehouses and datamarts to acquire data?Q4: How do organizations use typical reporting applications?Q5: How do organizations use typical data miningapplications?Q6: What is the role of knowledge management systems?Q7: What are the alternatives for publishing businessintelligence?Q8: 2022?Copyright ? 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-39Case Study 9: THLLeasing camper vehicles has three fundamentalphases:1. Matching customer requirements with vehicleavailability2. Reserving vehicles and operations support3. Billing and customer service? Online Reservation System? Business Intelligence Information System? OLAPORDER WITH US FOR AN A+ QUALITY PAPER?.FOR MORE INFORMATION ON THIS PAPER Click Here??.
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