business processesDue: No later than 5.00pm on Friday 7th February, 2014 Assessment Value = 20%Details: The primary aim is to understand the effect and impact that business processes, competing and/or complimentary technologies and information systems have on an organisation. This means that just describing a technology or how the case study organisation uses a technology is an inadequate response to this assessment, and will not be rewarded in the marking scheme. There is an expectation that your submission will be analytical, and must draw on theory to frame its evaluation of an organisations deployment of business information systems in a competitive environment.Case Study: You have recently inherited your grandfathers business, which is conveniently located in your citys CBD. The business offers many different kinds of specialised products and services for the whole family. It was first opened in 1952 and was a local hot spot for many years but unfortunately, business has been steadily declining over the past few years. The business runs without any computers and all ordering takes place manually. Your grandfather had a terrific memory and knew all of his customers and suppliers by name, but unfortunately, none of this information is located anywhere in the store. The operational information required to run the business, such as sales trends, vendor information, promotional information and so on, is all located in your grandfathers memory. Inventory is tracked in a note pad, along with employee payroll and marketing coupons. The business does not have a website, uses very little marketing except word of mouth, and essentially still operates the same as it did in 1952. For the purpose of this assignment you will own and operate your grandfathers business, and by taking advantage of business practices discussed in this unit (Introduction to Business Information Systems), you will attempt to increase profits, decrease expenses, and bring the business into the 21st century. Task Requirements: ENTREPRENEURIAL CHALLENGE: YOUR OWN BUSINESS + INFORMATION SYSTEMS Using the above case study produce a business report as outlined in the submission requirements (below) which responds to the following in the main discussion section: NB: You must use in-text referencing throughout your responses 1. Chosen Business : Identify the type of specialised products and services for the business and create a name for it. For example, the business could be a coffee shop called The Broadway Caf?, an extreme sports store called Cutting Edge Sports, or even a movie store called The Silver Screen specializing in classic and memorabilia for all ages. Try to pick a business you are genuinely interested in running and that aligns with your overall career goals. NB: All following responses must relate to your chosen business by producing appropriate examplesPage 1 of 42. Porters Five Forces Model : 2.1 Write an analysis of buyer power and supplier power for your business using Porters Five Forces Model. Be sure to discuss how you could combat the competition with strategies such as switching costs and loyalty programs. Describe the role information systems can play in achieving these strategies. 2.2 Write an analysis of rivalry, entry barriers, and the threat of substitute products for your business using Porters Five Forces Model 3. Collaboration Tool : Your business needs to take advantage of e-business and Business 2.0 strategies if it wants to remain competitive therefore you would like to build a collaboration tool for all of your customers and events. Answer the questions below as they pertain to your business. 3.1 What type of collaboration tool would you build? 3.2 How could you use the tool to facilitate planning, product development & testing, feedback, and so on? 3.3 What additional benefits could a customer collaboration tool provide that could help you run your business? 4. Website Success : The Yankee Group reports that 66 per cent of companies determine website success solely by measuring the amount of traffic (Yankee Group 2014). Unfortunately, large amounts of website traffic do not necessarily indicate large sales. Many websites with lots of traffic have minimal sales. The best way to measure a websites success is to measure such things as the revenue generated by web traffic, the number of new customers acquired by web traffic, and any reductions in customer service calls resulting from web traffic. As you deploy your Business 2.0 strategy, you want to build a website that creates stickiness and a sense of community for your customers. 4.1 Explain why measuring web traffic is not a good indicator of web sales or website success. 4.2 How would you implement Business 2.0 characteristics to create a sense of community for your customers? 4.3 How could a wiki help grow your business? 4.4 How could you use blogs to create a marketing buzz? 4.5 What else can you do to ensure your website finds financial success? 5. M-Coupons : In an effort to better connect with younger consumers, selected McDonalds restaurants are enticing customers through their mobile phones and offering mobile coupons for a free products such as a McFlurry. Under the promotion, customers text the message McFlurry to a five-digit short code promotional phone line. An electronic coupon for the free dessert is then downloaded to their mobile phones; when consumers bring those phones to participating restaurants, they can redeem the coupon electronically. Mobile coupons (m-coupons) that are stored and carried in a mobile phone have higher redemption rates than paper or e-coupons because they are not forgotten, or left at home. M-coupons can drastically reduce delivery and redemption cost, trigger impulse buys, and send offers to customers in real time that are location based. Your customers are mobile, and you want your business to take advantage of mobile technology, so you have decided to create an innovative system for m-coupons, allowing customers to capitalise on instant redemption coupons. As customers walk past your business (or within a 25-foot radius) a coupon will be pushed to their mobile device. As you prepare to deploy this new mobile marketing campaign, you need to create a detailed analysis of m-coupons, including all of the potential risks and benefits. In your analysis, be sure to discuss the types of coupons you would offer to your mobile customers along with all of the potential risks and benefits.6. Digital Dashboard : You realise that you need a digital dashboard to help you operate your business. Create a list of all of the components you would want to track in your digital dashboard that would help you run your business. Be sure to justify how each component would help you gain insight into the operations of your business and flag potential issues that could ruin your business.Page 2 of 47. System Customisation : Your business is undertaking many new and exciting initiatives to boost growth, including employee blogs, customer wikis, and implementation of a new time and attendance system. Time and attendance software is critical to the business because it can ensure you have the right employees, at the right place, at the right time, which can increase sales. You never want to find yourself understaffed during busy times and overstaffed during slow times. Also, accurately accounting for employees time is crucial to effectively analyse labour expenses, which are the largest operating expense your business incurs. Conveniently, time and attendance solution providers, time clock manufacturers and software development companies are developing highquality affordable products. You have decided to replace the manual employee tracking system your grandfather implemented in the 1950s. You have a highly technical employee, Nick Zele, who has offered to build the system for you and ensures you it is a simple build. You could also purchase one of the many off-the-shelf applications and have an outsourcing firm customise the application for your business. 7.1 What are the pros and cons of using an employee to build you a custom system? 7.2 What are the pros and cons of purchasing an off-the-shelf time and attendance application and outsourcing custom development? 7.3 How will your older employees feel about the new system and what can you do to ensure a smooth transition?Submission Requirements You MUST submit your assignment as a MS Word document of approximately 2000 words (plus or minus 10%) online via Blackboard by the due date/time. The file name must be in the following format: Lastname_Firstname_Assignment1 (where Lastname Firstname is YOUR name e.g. Smith_John_Assignment1). NB: Items marked with an * do NOT form part of the word count As part of your submission you must include: ? A completed FBE cover page: http://www.swinburne.edu.au/business-enterprise/current-students/student? ? ? ? ? ?admin.html#forms (please type your name for the signature)?* Executive Summary * Table of Contents Introduction Main discussion addressing the Task Requirements for this assignment with in-text referencing Conclusions * Reference List ? You must ensure this is not a Bibliography and that you use the Swinburne Harvard Referencing style throughout your report. You can access the correct style from the library: (http://www.swinburne.edu.au/lib/studyhelp/harvard_style.html) Pages of the report should have appropriate headers and footers and should include printed page numbers. Your name and student ID should be visible on every page e.g. in the footer.Late assignments may result in a lower grade for the assignment in terms of the Universitys Extensions and Late Penalties policies. Any request for extension must be directed to the convener, using the Application for Extension form. You must include appropriate supporting documentation such as a doctors certificate or a letter from your employer. These forms may be scanned and emailed to the convener.Page 3 of 4Warnings!1. You will not pass if you do not comply with the assignment requirements. 2. Any evidence of plagiarism will result in a Fail. Discuss the problem with your peers certainly, but dont copy or share your potential and final solutions that relate directly with this case study with any other students (Collaborative discussion with your peers around concepts and additional examples is highly recommended). 3. Dont forget to keep back ups of your assignments. If your assignment goes astray, whether your fault or ours, you will be required to re-produce it. Sample Grade Descriptions for Assignment Two of INF10003/INF60007 The grade descriptions represent features typically to be found in work at each grade level; they do not attempt to match or describe precisely the work of any individual student. HD ? (17 ? 20) Produced a word-processed business report that demonstrated a clear understanding of the concepts and issues relevant to the tasks, and their wider implications, in a substantiated view that was organised and cohesive. Demonstrated a very high level of scholarship. Used fluent and persuasive language with assurance and precision, to achieve a highly effective communication with the reader. D ? (15 ? 16.9) Produced a word-processed business report that demonstrated understanding of the complexities of the concepts and issues relevant to the tasks. Achieved effective selection and ordering of ideas. Demonstrated a high level of scholarship. Presented a view on the topic with confidence, using fluent and persuasive language. C ? (13 ? 14.9) Produced a word-processed business report that identified major aspects of the tasks. Demonstrated an adequate level of scholarship. Achieved a coherent ordering of ideas and expressed a view in clear and accurate language. P ? (10 ? 12.9) Produced a word-processed business report that identified some aspects of the tasks. Demonstrated some evidence of scholarship. Presented some ideas relevant to the topic. Demonstrated adequate organisation and language control. UNSATISFACTORY ? (0.1 ? 9.9) Made some attempt at attaining a Pass Grade for the assignment. NOT SUBMITTED ? (0) Made no attempt at doing the assignment.Page 4 of 4Click Here To Get More on This Topic??
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