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with the reference to the nestle company, you are required to propose a set of objectives and identify, detail and justify the strategies and marketing programme that can be used to achieve those objectives. this report should include : marketing objective, targeting and positioning, growth strategies (if the objectives set refer to growth/improvement of current position),selection of Competitive Advantage, Marketing Mix Programme
it should conclude by briefly explaining how the proposed strategic choices are capable of exploiting and/or avoiding major issues identified in the situation analysis.
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