find the attached Chorley Autos is an used car dealer keen to establish its own online presence. Document Preview: Chorley Autos is an used car dealer keen to establish its own online presence. It wants to compete with larger national chains by offering a distinctive service that can compete with the established sites. They believe that a multiplatform strategy could be a valuable way to stand out and differentiate themselves from the competition. Chorley Autos are particularly interested in Mobile Platforms as a way to reach more potential customers and to hopefully drive up viewing and eventually sales. They have engaged you as a consultant to undertake two tasks: i. Write a report recommending the approach the company should take to new media ii. Develop a prototype web site to present car details using a number of the possible platforms. Details of each element are given below: REPORT You need to present recommendations to the companys management team which includes: An analysis of the various platforms, their market share and likely growth Pros and cons of the possible platforms Sample designs for the alternative display devices indicating important design constraints Innovative ideas for content better suited to non-pc web platforms A proposal for a back-end hosting solution which will allow the University to reuse the same content for display on multiple devices A discussion about future platforms and likely key technologies for the next three to five years which may be relevant over the lifetime of this project A list of priorities for the platforms and devices you feel would have most benefit for this scenario Although you are writing as a consultant, the company would like you to reference your report properly and properly credit your sources. You should use Harvard referencing throughout. PROTOTYPE SITE As part of your proposal the company would like you to build a working prototype of your system capable of displaying cars in stock and appropriate accompanying information. The kind of Attachments: WEBSITE-AND-R.docx; find the attached Chorley Autos is an used car dealer keen to establish its own online presence. Document Preview: Chorley Autos is an used car dealer keen to establish its own online presence. It wants to compete with larger national chains by offering a distinctive service that can compete with the established sites. They believe that a multiplatform strategy could be a valuable way to stand out and differentiate themselves from the competition. Chorley Autos are particularly interested in Mobile Platforms as a way to reach more potential customers and to hopefully drive up viewing and eventually sales. They have engaged you as a consultant to undertake two tasks: i. Write a report recommending the approach the company should take to new media ii. Develop a prototype web site to present car details using a number of the possible platforms. Details of each element are given below: REPORT You need to present recommendations to the companys management team which includes: An analysis of the various platforms, their market share and likely growth Pros and cons of the possible platforms Sample designs for the alternative display devices indicating important design constraints Innovative ideas for content better suited to non-pc web platforms A proposal for a back-end hosting solution which will allow the University to reuse the same content for display on multiple devices A discussion about future platforms and likely key technologies for the next three to five years which may be relevant over the lifetime of this project A list of priorities for the platforms and devices you feel would have most benefit for this scenario Although you are writing as a consultant, the company would like you to reference your report properly and properly credit your sources. You should use Harvard referencing throughout. PROTOTYPE SITE As part of your proposal the company would like you to build a working prototype of your system capable of displaying cars in stock and appropriate accompanying information. The kind of Attachments: WEBSITE-AND-R.docx
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