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Mkt./Mgt. 465 (Spring, 2012) –
Directions: One page, single-spaced limit for each answer. Use a separate page for each answer.
-After reading the “Ultimate Guide to Sports Marketing,” what do the authors feel is the most important step in executing a sports event? Defend.
-How should a public relations crisis, like “bountygate,” be handled by the Saints? What strategy and steps should be followed? Do you have anything to back up your thoughts?
-How do you market a losing team?
-After reading “Elusive Fan,” how do you think that Loyola could build a “fan connection” between its sports teams and fans.
-Who are the biggest players in the sports industry? Defend your criteria.
Hints: There are some points that are very obvious and some points that show some real insights. Have you gone beyond just a brainstorming of your own ideas? Have you gone out to look at the views of other sources?
Is showing backing from one source better than showing no backing? Of course! Are two sources better than one? Yes. The more backing the better, but your ideas and thought process are most important.
Remember to lead with your ideas and then bring in the backing. Be sure I can tell which ideas are yours and which ones are from outside sources.
Footnote specific sources.
These questions are not objective questions. They are meant to generate discussion. You have one page to present your discussion.
Show me that you have read the texts.
There are some points that are very obvious and some points that show some real insights. Have you gone beyond just a brainstorming of your own ideas? Have you gone out to look at the views of other sources?
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