Its actually for a strategy marketing management class and there are several questions to answer. Please review the Week 0 Individual Term Project Fall 2012 first. Then review the Week 0 Cephalon template Fall 2012(1) for the questions. Thank you so very much! Looking forward to hearing from you soon! Document Preview: Requirements for Individual Term ProjectFall 2012I will be selecting a company and providing basic information. This company will be introducing a new product. I will provide you with a set of structured questions that should be answered as we progress through the course. Basically, this project will help you to understand the course material and to apply that knowledge to help the firm develop a more detailed marketing plan. At the end of the course you will use the ASSIGNMENT feature to submit your set of marketing recommendations for introducing the new product. In essence, this project will serve as a final evaluation of the marketing knowledge and skills you developed over the entire course. It is strongly recommended that you work on this project as you progress through the course and not wait until the end of the term when it is due. This is a major assignment and worth a lot of points. If you wait too long to begin it may become a very daunting task.This term I have selected the pharmaceutical industry and a company called Cephalon. Their website is Cephalon.com and I encourage you to read the about us as a start. Basically, this firm has just added to their exemplary history of innovative drug research and new product introductions. The new drug, currently labeled CEP 18992, has been patented and the FDA is expected to approve the new drug by January 2013. Cephalon hopes to enter the market immediately after FDA approval. You are asked to provide a preliminary set of recommendations to the VP of Marketing North America Division that might serve as an initial basis for developing a formal strategic marketing plan for the new drug, Your responsibility is to focus ONLY on the domestic market opportunities in the United States.The new drug, with a name to be suggested by you, is a revolutionary treatment for patients afflicted with AIDS/HIV. All drugs out on the market today only help to control the effects of the disease and extend life. Attachments: Week-0-Indivi.doc Week-0-Cephal.doc; Its actually for a strategy marketing management class and there are several questions to answer. Please review the Week 0 Individual Term Project Fall 2012 first. Then review the Week 0 Cephalon template Fall 2012(1) for the questions. Thank you so very much! Looking forward to hearing from you soon! Document Preview: Requirements for Individual Term ProjectFall 2012I will be selecting a company and providing basic information. This company will be introducing a new product. I will provide you with a set of structured questions that should be answered as we progress through the course. Basically, this project will help you to understand the course material and to apply that knowledge to help the firm develop a more detailed marketing plan. At the end of the course you will use the ASSIGNMENT feature to submit your set of marketing recommendations for introducing the new product. In essence, this project will serve as a final evaluation of the marketing knowledge and skills you developed over the entire course. It is strongly recommended that you work on this project as you progress through the course and not wait until the end of the term when it is due. This is a major assignment and worth a lot of points. If you wait too long to begin it may become a very daunting task.This term I have selected the pharmaceutical industry and a company called Cephalon. Their website is Cephalon.com and I encourage you to read the about us as a start. Basically, this firm has just added to their exemplary history of innovative drug research and new product introductions. The new drug, currently labeled CEP 18992, has been patented and the FDA is expected to approve the new drug by January 2013. Cephalon hopes to enter the market immediately after FDA approval. You are asked to provide a preliminary set of recommendations to the VP of Marketing North America Division that might serve as an initial basis for developing a formal strategic marketing plan for the new drug, Your responsibility is to focus ONLY on the domestic market opportunities in the United States.The new drug, with a name to be suggested by you, is a revolutionary treatment for patients afflicted with AIDS/HIV. All drugs out on the market today only help to control the effects of the disease and extend life. Attachments: Week-0-Indivi.doc Week-0-Cephal.doc
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