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-My campaign’s theoretical framework depends on two theories:
Communication Theory/Diffusion of Innovations.
-a good reference:
-“Diffusion of Innovations” Everett M. Rogers
-Diffusion of Innovations theory.
B.The Journal of Psychology:Volume 91, Issue 1, 1975. A Protection Motivation Theory of Fear Appeals and Attitude Change by Ronald W. Rogers.
• You can build the theoretical framework on these two theories.
• a summary of the campaign is attached.
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