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Disney has been beset by expansion problems in each of their overseas theme parks. Disney Corporation wants to expand its operations globally and is considering several options. A major consideration in Disney’s plans is its desire to reach out to other cultures. Three of its previous expansion sites are Paris, Hong Kong and Tokyo. Reading the support material on Disney and the cultural reading Hill (2007) describe how would you advise the Disney Corporation on their next expansion project. The global site for Disney has considerable resources for this assessment.
Total time allowed: 240 minutes:
• Week 6: 60 min in class for planning, team roles, initial research and problem solving
• Week 7: 90 min for problem solving, planning for presentation
• Week 8: 90 minutes for collation of report, preparation and delivery of presentation and submission of Powerpoint slides at end of session.
For this assessment your team will investigate 3 possible locations for Disney to expand into. Your team will research and apply problem-solving techniques in order to make a decision on the best choice for Disney’s next expansion. Your team will need to pay particular attention to cultural considerations. Your findings will be presented to the Disney Board in 2 formats:
Presentation (8 minutes, 10-15 slides)
• Detailing the problem solving techniques used to arrive at the location recommendation
Report (2000-2500 words)
• Detailing the research conducted on the background of each location, cultural issues for Disney, selection criteria used for selecting location and reporting of success for Disney.
As a team you will complete and be assessed on:
• Problem Solving – Brainstorm, mindmapping, KT decision and situation analysis and Duncker diagram.
• Presentation – Pitch, introduction, energy, transition, conclusion.
As an individual you will complete and be assessed on:
• Your individual research component
• Tasks assigned to your team role – leader, or researcher.
Deliverables required to successfully complete assessment requirements:
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