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Review the email to Bobby Johnson found in Chapter 5 under the heading: “Choosing a channel” in your text book. Write 3-4 page paper that answers the following:
1. Identify the communication problems with the email.
2. Using the 3 C’s for writing effectivelt, rewrite the email. Include: content, completeness, correctness, clarity coherence, conciseness, connection, creativity, courtesy, and closure.
3. Identify which C’s you used where and how that changed the email in terms of the effectiveness.
4. Identify the strategies used for composing a more effective message.
Use headers for each of the subjects being covered, followed by your response.
The email to Bobby Johnson comes from Stuart, B.E., Sarow, M.S., & Stuart, L.(2007). Integrated business communication:In a global marketplace. Hoboken, NJ: Wiley. pg. 110-111.
the email states:
To Bobby Johnson
Subject Retirement Party
Hello everyone. As you know Joe Banyon is retireing next month. I’ve been asked by some of his friends to arrange a little farewell party in his honour. The date is Friday, 6 p,m. at City Cafe, and we hope you can make it. We would like to give him a gift certificate. We are asking everyone to contribute. Let me know ASAP.
See you there.
Bobby
The 10 C’s for writing effectively are:
1. content- are you saying exactly what you want to say?
2.completeness- have you included all the necessary information your receiver may need?
3. correctness-have you checked your communication to be sure your facts are accurate?
4. clarity-have you made your message clear to your receiver?
5. coherence-does your language contribute to an understandable message?
6.conciseness-have you eliminated words that might mislead or dissuade a receiver?
7. connection-have you appealed to the needs of your specific audience?
8. creativity-have you developed your message in a new and unique manner?
9. courtesy-have you used a sincere and appropriate tone?
10. closure- have you asked for the action you want from your receiver?
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