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MICE MARKETS
You have been recently hired by a Convention and Visitor Bureau of a city of your choice to promote this to potential organisers of MICE events.
The city sees itself as an ideal location for MICE and wishes to promote itself as such.
The bureau’s director has asked you to a submit a BUSINESS PROPOSAL report (min 3’000 words):
To include:
• Reasons of your choice.
• An analysis of the corporate market in the surrounding area and its characteristics.
• Describe which industries/corporations might be interested in their location and why.
• Which of MICE would be best suited to their location
Below is the necessary structure that the students must follow in their report:
• Acknowledgements: If necessary, provide a page of acknowledgments where you acknowledge those who helped you complete your assessment.
• Contents Page: List the contents of your report (headings, subheadings) and the page numbers they appear on.
• Introduction:
o State the purpose of the report.
o Provide a basic background and description about the city & country (history, location, population, etc). Explain the reasons of your choice.
• Results and Analysis:
o An analysis of the corporate market in the surrounding area and its characteristics (detailed data’s, statistics), in general (agriculture, industries, services) and related to the tourism (N° of hotels & bedrooms, type & nationality of clients, evolution of tourism, events, etc…)
o An analysis of which industries/corporations might be interested in the city & the location for investments and why.
o Which of MICE would be best suited to their location and why. Which marketing tools will you use to market the destination and why.
o Make a clear and detailed evaluation of your destination in terms of economic, politic, social and technological factors.
• Conclusions: State the main conclusions and recommendations from your results and analysis.
• Referencing: All factual information to be evidence through the use of proper referencing system, both in the text and in the referencing section using the Harvard method of referencing.
• Bibliography
• Appendices (if required)
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