Past Promotional Events Evaluate the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? For 2006, what was the return on investment for the various consumer and trade promotions? (Highlight these values in yellow.) Changes in Trade Promotions What are the principal arguments for maintaining significant trade promotion expenditures? What are the principal arguments for reducing the trade promotion budget? Evaluation of Alternatives Alternatives for reaching the 2008 target profit can be achieved by: 1) increasing price, 2) cutting the marketing budget, 3) increasing price and cutting the marketing budget, or 4) increasing price and increasing the marketing budget. Evaluate each of these alternatives. How much of a price increase would be required to meet the 2008 target profit if no other changes occurred? (Highlight this value in yellow.)Include this in the section on increasing price. How much of a decrease in marketing budget would be required to meet the 2008 target profit if no other changes occurred? (Highlight this value in yellow.) Include this in the section on cutting the market budget. Recommendation Recommend a strategy for achieving the 2008 target profit? Explain your reasoning. What are the long-term strategic implications of your recommendation? Pro Forma Income Statement Using Exhibit 10: Regnantes Template for Developing a 2008 P&L Budget, develop a pro forma income statement based on your recommendations. Explain your calculations, assumptions, rationale, and implications in the column with the heading Notes for 2008 Calculations. Give a brief summary of your pro forma income statement in the text of your write-up and include the pro forma income statement (following Regnates template) as an appendix. What Awaits you: On-time delivery guarantee Masters and PhD-level writers Automatic plagiarism check 100% Privacy and Confidentiality High Quality custom-written papers
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