What impacts to the factors on the 4Ps? Do I need to consider making any changes to the Ps? Do any of the factors have any impacts on the target market? If so, does this mean a change in the 7Ps? Marketing Mix Recommendations Based on the research you have conducted you are required to make recommendations for adjusting the marketing mix. The recommendations need to be substantial and you are required to consider adjusting the following elements: o Target Market o Marketing Objective o Product, Price, Place & Promotion o Process, People & Physical Evidence
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