Description: In the Literature Review you should summarize the different phases in the decision making process and the out side forces that influence each phase and mention other related studies that used the same topic. You Should include the following: 1-A graph of the 5 steps of Decision Making Process 2- A table of (Existing Literature: Authors, Primary Focus, Sample/Date, Summary of Findings .. Etc) Topic: The Impact of WOM Vs. Social Media on Decision- Making Process : University Students Chapter 2: [ Literature Review ] 1) Decision Making Process steps regarding buying a laptop: Comparing each of WOM and Social Media according to the following steps in how consumers evaluate products features based on their needs and desire using 5 steps of Decision Making Process Model : 1- Need recognition 2- Information search 3- Evaluation of alternative Pre-Purchasing 4- Purchasing 5- Post- Purchasing Note: Last 3 steps in details. 2) WOM vs. Social Media using a product: Theoretical Related studies on WOM vs. Social media 3) Limitations Note: I live in SAUDI ARABIA so dont base this in the states You can use as many references as you need Click Order now to have a similar paper completed for you by our team of Experts.
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