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The federal government in June 2010 released a Productivity Commission report into poker machine (pokie) gambling in an attempt to alleviate the increasing of number of social and criminal problems caused by gambling. To date, the debate between pro and anti gambling lobbies is rife, with both sides arguing their cases regarding the pokie reform. Develop a media relations campaign aiming to support the position of the following organisations. Assume the organisation is your client.
Relationships Australia, who are in support of the pokie reforms as they believe that the reforms will help tackle the social ills of problem gambling. Relationships Australia is a community-based, not-for-profit Australian organisation that offer services around the country that includes counselling, family dispute resolution (mediation) and a range of family and community support and education programs.
The following documents may offer some useful background information, although your strategy should be developed out of independent research. You should reference all your sources.
Government of Australia. (2010). Productivity Commission Report into Gambling. Retrieved from https://www.pc.gov.au/projects/inquiry/gambling-2009
Xenophon, N. (2010). Poker Machine reform: Further Background. Retrieved from https://www.nickxenophon.com.au/itsabigfatlie/Images/Poker%20Machine%20Reform%20-%20further%20background.pdf
In the form of a report, write a media relations campaign that contains the following:
Brief details of the organisation?s profile
Issue(s) relevant to the media relations campaign
Research required to devise and implement the campaign
Goals/objectives and strategy of the campaign
Key media identified and rationale for your choices
Key messages to be communicated during the campaign
Media relations tactics to be implemented & description of each tactic in relation to the campaign
Brief schedule for the implementation of the campaign
Evaluation of the success of the campaign
A reference list of texts consulted in the preparation of this campaign should be included.
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