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Its an Exam case study.I attached the the 4 cases that you need to read about for the exam.The exam will have three sets of questions and you will be required to choose a certain number of questions from each set. The first set will be short essay questions (500-1000 words) on the Haier case. The second set will be short essay questions where you will compare and contrast between the Haier case and the other cases we have discussed in class. The third set of questions will be long essay questions which could be about Haier alone or about Haier compared & contrasted with the other case studies.Here is some advice about what to look for in the Haier case study if you want to start reading:
? Haier?s past strategy (i.e. the way their strategy changed over time)
? Haier?s growth strategy (acquisitions and partnerships/joint ventures)
? Haier?s retail strategy
? Haier?s product development strategy
? Haier?s supply chain and logistics strategy
? Haier?s HR strategy
? Haier?s strategy for entering international markets
? The strategies of international white goods companies trying to enter the Chinese markets
? The market position (by price and quality) of Haier versus their competitors inside China
? The market position of Haier in the various international markets
Please note that these categories have a lot of overlap.
>> I will provide you the exam questions As Soon As i get them which will be the next few hours.
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