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Business Research Report (750 words or four pages plus a bibliography)
Choose an industry or trade area that interests you.
Briefly describe the industry and focus on a company or companies in that field. For example, you might be interested in the motor vehicle industry and then focus on a recent event that affected the carmakers. A few weeks ago a major parts manufacturer went into bankruptcy and threatened to close down the various car companies. Ford Australia had to suspend its assembly line. Your report could pose the question—How viable is the automotive parts industry in Australia? Or you can focus on another question in the industry. For example, is there room for four or three local car companies — General Motors, Ford, Toyota and Mitsubishi?
Once you have focused your theme, do some research. Do not rely only on the Internet. You may only use the Internet for a quarter of your source material. Other research tools are newspapers, magazines, books, and personal interviews.
Your report should use the techniques of the business report. It should focus on the people and problems involved in the industry . Your report is meant to give a potential investor information about companies in your chosen field. Your companies should have an Australian connection.
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