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Part 3 (Chapters 7, 8, 9, & 10) and Chapter 11 Test
This analytical test is based on the model of Seventh Generation and Whole Foods. Read case 8.3 (pg 282-283). Access Seventh Generation’s and Whole Food’s web site for reference to each company. Apply information from the text and class lectures to conceptually answer these questions. Each question within a group does not have to be individually or directly answered. Rather, these questions are here to give you guidance.
1.
Discuss management concepts as it applies to Seventh Generation. What is the management objective? Given the size and nature of their business what levels of management do you think they have and what do they do? What managerial functions do they have to concern themselves with? Give examples of issues or concerns. What types of planning would Seventh Generation use? How would they use these planning tools? What type of departmentalization do you think Seventh Generation uses and why?
Based on what you know of Seventh Generation, do a SWOT analysis for Seventh Generation.
2.
What particular challenges does Seventh Generation face in its work force? How can Human Resources Department help solve the problems and needs of Seventh Generation? Is there anything that Whole Foods does with regard to Human Resources (look at their web site) that would be useful for Seventh Generation? How do these companies empower their employees and why do they use empowerment tools? Both Seventh Generation and Whole Foods use “teams” in their businesses. What type of teams do you think would be useful and how would they be used? Describe the team and give an example of how they would be used and how successfully they would be.
3.
Why are both Seventh Generation and Whole Foods considered producers? What are their production processes? Design a PERT Chart for Whole Foods to achieve the objective of opening a new store (you obviously do not know the specifics with regard to time and function, so think in terms major decision making processes, such as location, designing, building, stocking, staffing, opening, assessment). Pert chart can be inserted as an image (use the little box with the tree in the last line of he tool bar)
4.
Seventh Generation & Whole Foods have similar markets. What is their marketing purpose? What Marketing Strategy do they use? What is their target market ? How have they developed (or would develop) a marketing mix? Why would these companies use market segmentation and what type of segmentation do you think these companies use? Why?
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