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The Topic: Vulnerabilities that drives customer defection and development of temporal models to predict customer defection
1. The literatures should update the readers about what had been done in the past and the literature review should gather concepts, points, and outcomes that need to be grouped together, ie. those that agree with one another, should be tie up and create a contrast with those that claimed otherwise.
2. The articles must be from the following journals and reference from the 2012 to the past 10 years)
• Journal of the Academy of Marketing Science (A+)
• Marketing Science (A+)
• European Journal of Marketing (A+)
• Journal of Marketing (A+)
• Journal of Marketing Research (A+)
• Journal of Service Retailing (A+)
• Journal of Retailing (A+)
• Journal of Consumer Research (A+)
• International Journal of research in Marketing (A+)
• Theses in the area of customer retention, defection, prediction
3. The literature review need to be summarised as per Appendix 1 in the said documents and the references need to be stored using the end note software (Harvard referencing style).
4. At least 50 references are needed from the above mentioned journals.
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