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I got the feedback from my supervisor.Find Below the corrections needed:
-In the section THE ROLE OF SOCIAL MEDIA,two paragraphs should be added on the Airline Industry and Virgin Atlantic Arlines,in order to achieve the study objectives.Justify why airline sector in general and virgin atlantic arilines is relevant in achieving the study objectives and aims.
-In the METHODOLOGY,Exploratory reserach should be included.It is worth stating also in this section the advantage of ethnography,which is that of not needing access to the company to carry out the study.The following research books should be used:
(1)Saunders,M.,Lewis,P., and Thornhill,A.Research Methods for Business Students.
(2)Easterby Smith,et al.(2008)Management research
Finally the Research questions should be subtituted with the following:
-Identify Key variables
-Gain a broad understanding of CRM in socail media
-Model the process driving CRM in social media
-Set the agenda for future research
N.B:Please put the above in good order.
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