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– You should properly define solved problem, purpose and aims of this work including time horizon.
– You should properly define what level of strategy you are dealing with ? corporate, business, functional etc.
– You should properly define which concept of strategic management you are using and add his short description.
– Then you should identify superior strategy and identify specific goals for strategy which you are dealing with.
– Pestel analysis would benefit from MAP approach (Monitor Analyse Predict)
– All analysis should be finished with summary ideally with identification of SWOT factors.
– Stakeholders analysis would be beneficial for your work
– Internal analysis should be structured according to the used concept of SM
– The work should have proposal part based on findings from analysis (SWOT) which would include specific proposals with tasks (ideally SMART form) for implementation
– Proposal should be structured according to the used concept of SM
– It is good to refer in the proposal to identified SWOT factors to prove that your proposal is reflecting analysis findings
Thanks you
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