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Strategic Marketing & Planning Case Study shall explore:
• Analysing Stakeholders
• Identifying Purpose
• Units of Analysis
• Competitive Advantage & Positioning
• The Ps – Strategic Marketing
• Global Drivers of Change
• Industry Structural Analysis
• Developing Scenarios
• Resource Audit
• Understanding Value Webs
• Understanding the Importance of Culture
• Key Issue Identification
By using the apple case (Apple refer to attachment ) and Supporting your analysis with appropriate theoretical frameworks and case evidence please answers to the following questions.
1. What is the purpose of organisation? How is this purpose the product of stakeholder expectations? ( required 600 words)
2. What market segments does the organisation address? What are the organisation’s marketing strategies? How does it compete? How does it position itself? (required 600 words)
3. What are the key environmental drivers for change? (required 700 words)
4. How does the organisation add value? (required 700 words)
5. How would you describe the culture of the organisation? How does the organisational culture influence the organisation’s activities? (required 500 words)
6. What are the key issues facing the organisation? (required 500 words)
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