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Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.
Prepare a 1,750- to 2,100-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.
• Case One: Japan to Apple’s iPhone: “No Thanks!” o Identify the lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.
o Evaluate how the differences in consumer behavior across these cultures may affect the marketing mix strategy.
• Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?
o Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong
Kong Disneyland®.
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