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“Managing a Crisis Using PR” Simulation Summary: located in week 5 on line sectional material
Complete the simulation “Managing a Crisis Using PR” located on the Materials tab assessment. Write a 350-600 word internal memo (follow prior direction on format) for staff answering the following questions:
The meaning of proactive planning.
Feedback mechanism that should be developed in this situation.
An ineffectual way of deploying this plan. Provide examples of what not to do in this situation.
When a proactive crisis management plan is needed.
When to utilize reactive crisis management and what role PR plays in reactive crisis management.
Be certain to use at least three (3) cited sources and follow the APA standards on format. Sources must come from UOP textbook, course articles, or peer reviewed articles found through the online class material and the library.
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