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In this module, we will be completing our strategic toolkit by researching sources of information about these components – as they relate specifically to Southwest Airlines.
Your assignment is to find information about the following organizational components discussed in this module as they relate specifically to Southwest Airlines. Do your best not to speculate, but to find factual information concerning the topical areas below. The following list of questions may help you focus your search (Source: Obtaining information about organizational components critical to implementation (adapted from Aaker, D.A. (2001) Developing Business Strategies. Wiley):
Structure
What is the organization’s structure? How decentralized or centralized is it?
What are the lines of authority and communication?
What are the roles of teams, committees, and task forces?
Systems
How are budgets set?
How is planning done?
What measures are used to evaluate performance?
People
What are the skills, experience, and knowledge of the firm’s employees?
What is their depth and quality?
What are their attitudes about the company and their jobs?
Culture
What are the company’s values and are they widely shared and accepted by employees?
What are the key norms of behavior?
What are some significant symbols?
What is the dominant management style?
How is conflict resolved?
Keys to the Assignment
Step One. Review the questions above and do some research to see where you could find answers to them. You may not be able to answer all of the questions, but try to find at least one source per component that addresses most of its characteristics.
Step Two. Create a 1-2 page list of sources and indicate what information each one provides for each component. Evaluate each source in terms of its objectivity, reliability, and truthfulness.
Assignment Expectations
Your paper will be evaluated on the following points:
Precision – Does the paper address the question(s) or task(s)?
Breadth – Is the full breadth of the subject, i.e., all the keys to the assignment, addressed?
Depth – Does the paper address all elements of the topic in sufficient depth? Does it include and apply the background readings and other background resources? Are they included as references?
Application – Are the concepts of the module appropriately applied to the subject organization?
Organization – Is the paper organized in a coherent and systematic manner? Are headings included in all papers greater than 2 pages?
Clarity – Is the writing clear and the concepts articulated properly? Are paraphrasing and synthesis of concepts the primary means of response to the questions, or are thoughts conveyed through excessive use of quotations?
Referencing (citations and references) – Does the paper use citations and quotation marks where appropriate? Are all references listed in the bibliography used and referred to via citation?
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