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Marketing Report Phase 1 (Situation Analysis) 1000 words With reference to a company of your choice and using appropriate strategic frameworks, you are required to produce a situation analysis, in the report format. The analysis should include the following: – Competitor Analysis – Marketing Analysis – Environmental Analysis – Customer Analysis – Internal Analysis This phase should include a SWOT analysis and a summary of the key issues your chosen company faces. You are advised to pay particular attention to the strategic frameworks/theories/tools available for conducting a situation analysis. Marketing Report Phase 2 (objective and strategy Development) 2000 words With reference to the same company, you are required to propose a set of objectives and identify, detail and justify the strategies and marketing program me that can be used to achieve those objectives. The Phase 2 report should include the following: – Marketing Objectives – Targeting and Positioning – Growth Strategies (if the objectives set refer to growth/improvement of current position) – Selection of Competitive Advantage – Marketing Mix Programme This second phase of the marketing report should conclude by briefly explaining how the proposed strategic choices are capable of exploiting and/or avoiding major issues identified in the situation analysis.
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