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(What is the marketing mix 4Ps? Choose one of the businesses below in Australia and apply the
marketing mix 4Ps on that business.
1. Qantas
2. Sony
3. Subway)
Use at least 2 in-text reference as part of your discussion, and provide a proper
Harvard reference for your work.
Use at least 2 in-text reference as part of your discussion, and provide a proper
Harvard reference for your work.
Assessment Criteria
Referencing Style Harvard (author-date)
Learning Outcomes Assessed 1. explain your awareness of the nature and scope of marketing in general
2. discuss your developed appreciation of the marketing concept
3. elaborate upon your awareness of the key concepts and tools of marketing, and
their respective roles in business
4. describe and critically discuss how marketing fits into the overall business function
Graduate Attributes 1. Communication
2. Information Literacy
4. Information Technology Competence
6. Critical Thinking
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