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• Introduction – what your dissertation about, why did you do it; what were your sources of inspiration, who else has done similar work, what were the main challenges you envisaged, briefly, what are its implications, to whom will this be of interest and why? Clearly identify your research objective, your research questions and aims. Outline how the structure of the dissertation will evolve in the following chapters.
• Context and background of your research – a more elaborate description about why did you choose to research what you have; what were your sources of inspiration and an illustration of the value of conducting your study.
• The literature review – what concepts, theories, ideas, etc. have been used to account for trends described in your context and background chapter? You should attempt to group these into themes and demonstrate how they contribute to the formulation of your research questions rather than giving a summary of each article that you read. You might consider pointing out the main points of agreement and disagreement, outlining the different theoretical perspectives that make significant contributions etc.
• Research Design/ Research Methodology – What was your overall plan to get to the answer to your research question. What data collection process did you undertake and why? What research questions were tackled and to whom were they directed (unit of analysis)? What steps have you taken to assess the validity of your findings? What limitations do you recognize in your methodology, and what are your reflections upon how would you have done things differently with hindsight?
• Data Collection Methods – Description of data collection instruments used.
• Data Analysis Methods – Generally it should include the tools and techniques used to analyse your data.
• Findings – describe what you found in your data.
• Discussion and analysis – analyze, critically reflect and theories on your findings.
• Implications – what are the implications of your findings and why is it important for different parties in your study such as firms, organizations and institutions; managers, policy makers and academic researchers; management practice, economic policy etc.
• Conclusions – what you have learned from conducting the research, its weaknesses and strengths, how happy or unhappy you are with the findings and the results, how you may have done things differently.
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