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Four files will be uploaded, they are the transcription of a marketing videos about 4 companies, Proctor & Gamble, General Electric, Eaton and Marriott. There are 4 questions that need to be answered based on the videos.
Q1) Based on the P&G case, how did the Chief Marketing Officer (CMO) define marketing & view the changing role of marketing?
Q2) What are the brand positioning strategies related to the Profile and Monogram appliances by General Electric.
Q3) How does Eaton meet customer/stakeholder needs?
Q4) What are the challenges & opportunities faced Marriott in managing a diversified corporate brand portfolio and how they projected a unified brand image across market segments?
The textbook Framework for Marketing Management, 5th Edition, By Philip Kotler and Kevin Keller, Published by Prentice Hall, 2012 can be used as a reference.
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