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Imagine you are a consultant to Steve Ells. Based on the information in the case and the textbook discuss the specific techniques that could have been used to evaluate Chipolte’s all-organic concept. Support your point of view with information from the case and textbook. 150 words.
Explain how he would be able to estimate the price elasticity and indicate why you feel that approach is or is not reliable or valid. Is the organic position unrealistic and will it provide Chipolte a competitive advantage? 150 words
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